Audience Research

Our research can help you learn more about the content that resonates with your audience…and the content that drives them away.  Rather than rely on broad assessments of a show, a personality, a feature or any other form of content, a media study can tell you—on a second-by-second basis—the specific elements of each piece of content that work and doesn’t work.

We don’t only tell you what the audience’s reactions mean, we recommend how to respond to those reactions within the context of your station’s broader strategy.

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