The fast-moving auto industry needs research that can keep ahead of new mobility solutions, increased environmental constraints and connected in-car experiences. As the world’s leading provider of automotive insights, Idealween offers innovative, fast-paced research solutions that ask searching questions to fine-tune brand and model performance.

With a powerful network of consultants worldwide, our approach is rooted in a passion for understanding auto consumers, a commitment to tailoring solutions around specific business issues and many years’ expertise connecting the voice of the customer to auto strategy.

We provide uniquely clear, actionable insights to guide product development, new vehicle launches and pricing, influencing customer experience as well as unravelling the path to purchase.

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