Satisfied customers usually return and buy more, they tell other people about their experiences, and they may well pay a premium for the privilege of doing business with a supplier they trust. Therefore, when we win a customer, we should hang on to them.
A focus on relationship-building is vital in order to increase satisfaction and engender loyalty. This article, part of our series on developing a marketing strategy, aims to explore why building solid customer relationships is so important.
Importance of satisfying customer needs profitably is undeniable. It is very critical for every business to know where they stand vis-à-vis competition regarding customer satisfaction. We will find for you how products and services supplied by your company meet or surpass customer expectation. Customer satisfaction is defined as “the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals. We have the expertise to conduct Customer Satisfaction Surveys for different types of products or services.