New Product Research

Idealween offers a variety of competences to provide clients with answers for their most imperative concerns when launching a product helping them bring new concepts to market more successfully.

The standard and controlled tests that Idealween conducts are one of the greatest risk suppressors before new product is launched. The test market program implemented by Idealween ensures that the best marketing mix combination for the product has been developed.

Additionally, company’s good relations with national retail chains guarantee for successful implementation of any test market program.

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