Can we consider tomato paste as a magic?

It doesn’t matter wherever you live, tomato paste is one of basic ingredients in culinary world, which is used to flavor various dishes such as pasta, soup, meat ball, etc.

Its nutritional value is similar to fresh tomatoes, since it’s simply the essence of tomatoes in concentrated form. Just a tablespoon of tomato paste is a good source of antioxidants and has 3 to 6 percent of your recommended daily value of iron, potassium and B vitamins.

The origin of tomato paste goes back to Sicily, Italy.

Consumption rate of tomato paste across the world:

It is interesting to know that the market value of tomato puree and paste reached 11.851 billion dollars in 2021, and according to the predictions, it is expected to reach 17.38 billion dollars by 2029. Overall consumption of tomato products on the whole (including tomato paste), has increased reasonably during recent years. The quantities consumed in 2020/2021 amounted to around 37 million tones, a minimal variation compared to the previous marketing year, but a significant increase (10%) compared to the ‘pre-Covid’ period.

Among different regions of the world, the classification of consumption of tomato paste and other tomato-based products is as follows:

1.North America with consumption of 8 million tons.

2.Western European Union with consumption of 5.9 million tons.

3.Middle East with consumption of 3.9 million tons.

4.Eurasia with consumption of 3.3 million tons.

The other regions (West Africa – Mediterranean Africa – South America – Far East – Europe Non EU – Central America – Eastern EU – China – Australia and New Zealand – South Africa – Indian Peninsula – East Africa) together account for less than half (44%) of estimated global consumption.

Statistics about tomato paste consumption rate in Iran:

Sharing borders with Afghanistan, Armenia, Azerbaijan, Iraq, Pakistan, Turkey and Turkmenistan, the country today is the 7th largest producer of tomatoes in the world. Tomatoes are cultivated virtually all year in different parts of Iran due to the country’s diverse climate conditions. Cold regions such as Khorasan, Zanjan, and Golestan, for instance, produce tomatoes in hot seasons, whereas tropical regions such as Fars and Bushehr produce tomatoes in cold seasons.

We have witnessed significant growth in the production of tomatoes in the last 5-6 years and as a result farmers prefer cultivating tomatoes rather than other horticultural crops like cucumbers and peppers. Despite the pandemic, Iran has been able to achieve increased agricultural productivity in financial year 20-21.

Processed tomato products are an important ingredient in the Persian cuisine. Today, Iran is one of the largest consumers of tomato paste, sauce and diced tomatoes in the world. The country recorded some of the highest per capita consumption in 2015 and 2020 i.e., 17 kg and 20 kg respectively. However, the demand for processed tomato products reduced slightly due to the covid-19 pandemic from 1.65 million tons in 2019 to 1.185 million tons in 2020.

According to UN Comtrade figures, Iran’s tomato paste exports reached 16 thousand metric tons in FY20-21, an increase of more than 200% from FY19-20 was recorded.

Turkey has been the largest importer of tomato paste from Iran since the past decade. In financial year 20-21, the total value of tomato paste exports reached 100 million USD, out of which about 31% was exported to Turkey followed by Armenia, Romania, China, Lebanon and China. Iran annually imports small quantities of tomato paste, canned tomatoes and tomato sauce from Turkey, Austria, China, Brazil, and Georgia among others.  

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  • Tomato paste consumption per capita
  • End user usage and attitude
  • Tomato paste brands awarreness
  • Tomato paste market share of the brands
  • Available packaging and size of tomato paste
  • Different prices for different types of tomatto paste
  • Advertising effectivenss

And also in other different products, contact us for more information