IdealweenIn your business, your consumer is the most important person. What they think is central to your business strategy — how they view your company and industry, what drives them to make a purchase, what their interests are.
To achieve the desired objectives of the research, we need a comprehensive and complete questionnaire (in quantitative research) and a meeting guide (in qualitative research).
We are able to help you with qualitative research by using the following items and capabilities:
• Well-understood objectives.
• Well-prepared market research interview guide.
• A strong moderator or interviewer who knows how to build rapport quickly and dig deep into the mindset of the participant.
• While qualitative research is great for probing participants to offer greater feedback on specific topics, it is important to create an interview guide to assure the conversation doesn’t go off the rails. It also helps to highlight the “must-ask” questions in case some participants take10-minutes to answer one question.
Usually, the discussion guide compiled for holding focus groups or in-depth interviews will include the following parts:
⦁ An introduction
⦁ Warm-up questions
⦁ General topic questions
⦁ Core objectives
⦁ A conclusion
Questionnaire design in quantitative research is the process of designing the format and questions in the survey instrument that will be used to collect data about a particular phenomenon. In designing a questionnaire, all the various stages of survey design and implementation should be considered.
There’s a wide variety in how to phrase questions. In explorative questionnaires, you will find mainly open questions, where participants can fill in any answer (this makes sense whenever you try to gain an understanding of the topics associated with your research question). By contrast, quantitative questionnaires primarily include closed questions, which have been predefined by the researcher either in the form of multiple-choice answers or rating scales.
IDEALWEEN Team design question sequence and overall layout. After optimizing each question separately it is time to improve the overall flow and layout of the questionnaire.
Are there transitions from one question to the next? Are follow-up questions placed correctly? Are skip rules implemented (if needed) so that participants can skip questions that do not apply to them?