Textile

In the current market conditions, due to the fact that the speed of development of industries and organizations has increased and the products have become very close in terms of quality, having quality is not only considered a competitive advantage, but it is one of the requirements to participate in the market competition. The textile industry is among the industries that are very competitive and very important.
In this intense competition, marketing research is used as a powerful tool to identify opportunities and challenges in this industry. With the help of this research, companies active in this industry can obtain the best marketing strategies to attract customers, increase sales and profitability. In addition, the use of technology and social networks in the marketing of this industry can help companies and reach the highest level of performance by accessing the market and the perspective of more customers.
Therefore, marketing research as an effective tool in the field of textile by using modern research methods and perhaps in some cases by using social networks can help organizations active in this field to find the best marketing strategies and achieve desired goals.
Analysis of the value chain of any industry can indicate the current situation, approaches, procedures and direction of that industry. Textile industry is considered as one of the oldest industries. In order to better analyze this field of industry, similar to all industries, it can be divided into three parts: supply chain, conversion (production) chain and finally sales chain. The most important issue in the supply chain is raw materials used in this industry.
The main inputs of this industry include synthetic and natural materials for the production of different fibers. Cotton, wool and other sources of cellulose are considered as raw materials for the production of natural fibers, and polyester or polyethylene terephthalate (PET), acrylonitrile (acrylic) and polyamide (nylon 6 and nylon 6-6) are also among the petrochemical materials used in The fields are textile industry. In a general view, it can be said that natural fibers account for 41% and synthetic fibers account for 59% of the inputs consumed in this field of industry in the world. It is predicted that in the coming years this trend will increase the share of synthetic fibers consumption. Among synthetic fibers, the growth of polyester demand for the production of various textiles is higher in comparison with other synthetic fibers.
In each of the four parts of the production chain, a part of the operation of converting the primary inputs into the final product, i.e. fabric (woven or non-woven) takes place. In the fiber production sector, the main activity is converting input resources (natural or polymer) into fiber, in the second sector, fiber is converted into yarn with the help of various processes (melt spinning, terry spinning and dry spinning). Finally, the produced yarn is converted into fabric with the help of the relevant equipment, and in the final part, dyeing and printing operations are applied on it if needed. In general, the value chain of the textile industry can be divided into three categories: producers of raw materials, producers of intermediate materials, and producers of final products.
The most important players in this industry in the world are companies from China, Taiwan, Japan and India from Asia, companies from Italy, Switzerland and Romania in Europe as well as America and Mexico. The competition of these companies is through horizontal and vertical integration as well as micro and macro investments to gain more market share.