Before launching any business, it’s imperative you do your research. According to Bloomberg, 8 out of 10 entrepreneurs who start small businesses fail within the first 18 months, a vast 80% don’t succeed. So, if you want to be a part of that successful 20%, you have to put together your SWOC (strengths, weaknesses, opportunities and challenges) analysis, business plan, and marketing plan – none of which can be done without reliable and professional market research.