IdealweenComputer-Assisted Personal Interviews (CAPI) is a face-to-face data collection method in which the interviewer uses a tablet, mobile phone or a computer to record answers given during the interview.
We use this methodology when the objectives of the studies can be realized by receiving short comments and the client does not have a lack of time to receive the final report, because one of the disadvantages of this method is the long process of conducting interviews and also its cost compared to There are online and CATI methods.
But it should be noted that this method also has many advantages, some of which are mentioned below:
⦁ CAPI facilitates logic checks, skip patterns, and validations during the interview. This makes the survey more efficient and helps assure higher quality data. It also saves later efforts on data cleaning and data entry.
⦁ CAPI is a good tool to monitor enumerators. It can automatically record each interview’s start time, end time and GPS location, making it easy for supervisors to check whether an enumerator indeed conducted a given interview or not by comparing its time and GPS data to that of other interviews during which a supervisor was present.
⦁ Given strong connection to wifi or data, data collected by CAPI surveys is immediately uploaded in an electronic format. This allows the research team to run high frequency checks.
⦁ there is software that monitors interviewers and facilitates their evaluation and training needs. If a question results in an improper response, it is detected and managers are alerted so they can follow up and find the root cause.
We use this method when study needs short answers from questionnaire for instance in some solutions such as market needs, market share, usage habit and attitude, brand awareness, brand loyalty, NPS, Brand position, customer satisfaction, brand position, brand health, brand image, brand name and logo, Detached customers, potential customers, customer loyalty, distribution channels, retail audit and so on.