What are chemicals?
Chemical are substances that have a chemical composition and fixed properties, and their properties vary depending on the type of elements used and the amount of each element. Chemicals can be simple, chemical compounds or alloys.
Chemicals exist in nature in three forms: solid, liquid, gas, and plasma, and can change from one state to another by changing temperature or pressure.
Chemical products are products and goods that are made of chemicals and are used in industry and in everyday life, depending on the needs. Examples of chemical products are as follows:
⦁ Alkyd resin
⦁ Unsaturated polyester resin
⦁ Phenolic resin
⦁ Solid epoxy resin
⦁ Fatty acid
Importance and Application of Chemical Products
There are many things in your daily life that include chemical products, their applications and their rules. Here are some of them.
⦁ Food supply
The study of Chemistry and as a result of making chemical products, chemical fertilizers such as urea, calcium superphosphate, sodium nitrate and ammonium sulfate were provided to the world. These chemicals have greatly increased the yield of fruits, vegetables and other products. So we can meet the growing demand for food. Chemicals and chemical products, using some insecticides, fungicides and pesticides, have helped protect crops against harmful insects and bacteria. Chemistry also led to the discovery of preservatives.
⦁Contribution to Improved Health and Sanitation Facilities
Chemical products provided a large number of life-saving drugs. Due to the discovery of sulfur and penicillin drugs, we can find a cure for dysentery and pneumonia. In addition, life-saving drugs such as cisplatin and taxol are effective in treating cancer, and AZT is used to rescue AIDS victims. Some common drugs that are considered chemical products and play an important role in human health include the following:
⦁ Analgesics: To reduce different types of pain.
⦁ Antibiotics: to control infection and cure diseases.
⦁Tranquillisers: To reduce stress and create calm and peace in people suffering from mental diseases.
⦁Antiseptics: To prevent wound infection.
⦁ Disinfectants: To kill microorganisms in toilets, floor and drains.
⦁ The discovery of anesthetics has made surgery increasingly successful.
⦁ The use of insecticides such as DDT and Gammexane has greatly reduced the risk of diseases caused by mice, mosquitoes and flies.
⦁ The use of chemical products in Saving the Environment
Thanks to chemistry, we now have environment-friendly chemical products that help us preserve nature. One example is the replacement of chlorofluorocarbons (CFCs) in refrigerators. CFCs, as blowing agents for floor insulation, are an alternative to insulating low-fiber glass fibers used inside refrigerators.
⦁ Increase comfort, pleasure and luxuries
Today we have an easier life due to scientific advances and chemical discoveries. You may ask how? We will deal with this issue in the following.
⦁ Synthetic fibers: These fibers are more attractive, comfortable and durable and include terylene, nylon and rayon. They are easy to wash, dry quickly and do not require ironing. Chemical products contain a large number of synthetic dyes that give light and fast colors to clothes.
⦁ Building materials: Chemical products help build safer and more durable homes by providing steel and cement. Chemical products also help build durable dams and stairs.
⦁ Supply of metals: Metals such as gold, silver, copper, iron, aluminum, zinc and a large number of alloys are used to make various objects. These items include jewelry, utensils, coins, and many industrial and agricultural implements.
⦁ Domestic goods: Domestic chemicals make our homes more comfortable. Examples include detergents, oils and greases, sugar, paper, glass, plastics, paints, cosmetics, perfumes, cooking gases, and more.
⦁ Entertainment: Cinemas, camcorders, simple cameras use films that are made of celluloid and coated with a suitable chemicals. Fireworks that entertain us at festivals and weddings use chemical products. Can you imagine how boring life would be if you could not take beautiful selfies with your phone?
⦁ Transportation and Communications: All means of transportation use gasoline or diesel or coal, all of which are chemical products.
⦁ Atomic energy: For many years, chemistry has come to the aid of humans by providing alternative sources of energy, namely nuclear energy.
⦁ Application of chemical products in industry
Chemical products play an important and useful role in the development and growth of a number of industries. These industries include glass, cement, paper, textiles, leather, paint, and more. Chemical products have also helped to produce more sulfuric acid, nitric acid and ammonia, and hydrogenated oils by providing suitable catalysts.
⦁ The use of chemical products in war
Chemistry plays an important role in the discovery of explosive chemical products such as TNT, nitroglycerin and dynamite. Toxic gases such as mustard gas, phosgene, etc. are also chemical products.
Marketing research and effective strategies in the field of chemical products worldwide
In fact, from a professional perspective, developing marketing strategies is not too difficult for brands that have a close relationship with the consumer (consumer-facing brands). But in practice, due to the limited channels available for advertising and promotion of consumer products, there are challenges. Factors that make marketing chemicals more difficult include strict regulations, product diversity, and globalization. However, having marketing strategies is essential for the survival and global expansion of chemical companies.
According to marketing research experts in the field, it is actually difficult to differentiate chemical products. Because all chemicals are usually made up of the same components and their contents are usually listed on the packaging itself. As a result, chemical industry activists must pursue an innovative marketing strategy to compete in regional and global markets.
Due to the ever-changing needs and interests of consumers in the market, in most cases, the strategies used to capture the market have not always been successful and achieve their ultimate goal. Therefore, instead of choosing trial and error methods and testing various solutions, strong and pioneering companies in the field of chemical products used a safer and more effective method called “marketing research” to achieve their goals.
According to marketing research in the field of effective strategies in the sale of chemical products, several strategies are highlighted and differentiated from other factors, some of which are briefly discussed below.
Creating a strong brand is an important part of your marketing strategy for all businesses. Creating strong branding does not mean spending billions of dollars to develop brand awareness. You need to be able to increase your brand reputation in the market as much as you can. In fact, customers of chemical products are ready to change their brand if they receive the equivalent product they are currently buying. Companies active in the field of chemical products must fight hard to create a unique brand in the market. Strong branding solutions include: providing quality products consistently and support and consulting.
Since chemical products are specialized goods, there is a lot of information that needs to be passed on to the potential customer before the sale can be finalized. Mass marketing media do not work well in this regard, as they can only convey a limited amount of information. As a result, a strong sales team is required to persuade the customer to buy by providing the company’s top product portfolio. Therefore, it is essential that all members of the sales team be in line and that each of them try to promote the same core product that delivers the same message.
Provide Multiple Service Levels
Although most chemical components are priced the same in all suppliers, their prices vary due to the additional services provided by the supplier. In an effort to demonstrate competitive pricing, chemical companies can offer multiple levels of service at different prices instead of offering the same service in all products.
Today, the vast majority of new marketing players who want to grow and develop rely on Google and other search engines to identify potential suppliers. They prepare their work in terms of product offerings, pricing and other services according to the results of internet marketing research. Therefore, at this stage, having functional website with a good Google ranking and all the information related to customer needs, is essential for companies active in the field of selling chemical products. Online presence can be increased by using search engine marketing (SEM) and native and display advertisements. In addition, social media can be used to build brand awareness.
Marketing research and effective strategies in the field of chemical products in Iran
Due to the hot market and extensive activities in the field of chemical products compared to other countries, the Iranian market is no exception to the concerns discussed above. In fact, Iran has one of the largest markets for chemical products in the world.
Also, due to the precarious economic situation in Iran as a result of Coronavirus pandemic, chemical manufacturers do not enter the competitive market without full knowledge and carefully examine all aspects. In fact, manufacturers and sellers are worried about choosing and implementing the wrong strategies and are afraid of losing their existing and loyal customers. So to reduce risk factors and have informed choices and implementations, they entrust their company to active and privileged research companies in Iran.
If you are one of the activists in the field of chemical products, the same can be said for you.
How Can Idealween Marketing Company Help You?
You may be wondering exactly how we can help you grow your business.
At Idealween, we answer the questions that arise in your mind about the market maze in your area of business, and we provide opportunities for companies active in the field of chemical products to gain useful information about market conditions and customers. Purposefully benefit and transform their business with the help of this classified information.
Idealween Company is a specialized and distinguished company in the field of marketing research. We can use marketing research tricks and methods to provide you with important information and data about your business and industry, analyze your customers ‘behaviors and interests, and your competitors’ strategies, and make the best possible offer for promotion and provide you with the growth and development of your share of the target market.
We show you the path to success and even the sequence of steps you need to take in this direction. Our professional and specialized team has a lot of experience in finding target customers and creating strategies for the best customer experience and their loyalty to your business, and has been doing this for years with authority for businesses like your business.
The marketing strategies that are presented in Idealween for your business are specific to you and your conditions and facilities in the current market. At this company, we find the strengths and weaknesses of your competitors through professional research, and by providing this information to you, we multiply the strength of your business. And so you can take the next steps in your business with more planning and authority. Contact us for more information and advice