Who loves chocholate more?

Chocolate is one of the most delicious snacks, that all of us love it! Let’s look around the world, and find out some facts about chocolate on a global scale:
  • The chocolate industry will be worth $127.9 billion in 2023.
  • Halloween is the most popular time of year among consumers to purchase chocolate.
  • November 1st is the best day of the year for chocolate sales in the US.
  • Most of the time, consumers prefer evening to eat chocolate.
  • The annual global consumption of chocolate in 2023 is predicted to be around 7.5 million tons. With about 7.7 billion people on the planet and considering that each person consumes nearly 1 kg of chocolate per year on average, it would not be surprising that chocolate consumption on a global scale will reach 7.5 million tons in 2023.
  • 40% of customers buy their chocolate through online channels

Let’s have a look at the statistics of chocolate consumption in today’s world. You may be interested in where the most chocolate is consumed in the world. According to the latest published statistics, which are based on the division of annual production by the population of the respective country, the countries of Switzerland, Germany, Russia and England respectively have the highest per capita consumption of chocolate.

Is it an addictive drug? Or merely a snack?

Some people eat it just to make the hunger go away, but others claim to be obsessed with chocolate.
From handing it out as a gift to being the perfect sedative, chocolate plays a vital role in our everyday lives. The role is so undeniably important that the estimated net value of global chocolate industry is 128 billion USD. 10 billion dollars higher than the French airplane manufacturer, Airbus!

The global chocolate consumption per capita is 0.9 kilograms, but in specific countries ,like Switzerland, this can add up to 9 whole kilograms for each individual! This might sound odd, but over 7.5 million tons of chocolate was consumed by earth’s population in the year 2022.

Another fun fact is that the one and only Nutella supplies nearly half of the global demand on chocolate!

What is happening in chocholate industry in the world…

As one of the most commonly consumed sweets in the world, chocolate is big business. And like any other business, the chocolate industry is always looking to stay ahead of the curve by understanding market trends and consumer behavior. In this article, we’ll take a look at some of the latest findings on what drives people to purchase chocolate.

Chocolate has been around for centuries, and its popularity is only increasing. The chocolate market has seen a lot of changes over the years, and consumer behavior has played a big role in shaping it.

The global chocolate market size was estimated at USD 113.16 billion in 2021 and is anticipated to grow at a compound annual growth rate (CAGR) of 3.7% from 2022 to 2030. Consumer consciousness regarding the health benefits of eating high-quality chocolate, which remains the key driver of the market.

Best of the chocolate industry Who are the main manufacturers of chocolate in the world?

How people will choose a chocholate to eat?

Below diagram is showing what are the most important things for people to choose a chocholate and it’s priority:

Important features to choose chocolate

Chocolate purchase habit

According to our recent worldwide study, in terms of the chocolate purchase habit, Close to ½ of the customers purchase chocolate once in a month.

Here is the full diagram:

chocolate purchase
In the morning
with tea
At work, when running out of energy

Whenever I have


When I feel the urge

When going for a shopping

Join us for the full report.

Idealween has also studied the following industries in it’s details:



-Ice cream




And much other studies in FMCG sector…