Marketing to the target group of moms
Moms are a large, powerful and intelligent audience that requires special attention from businesses, and ignoring their demands can result in lost reputation and revenue.
85% of household purchases is controlled by mothers, which makes them a huge target demographic for brands and businesses of all shapes and sizes. We’ve rounded up some of the best marketing tips and techniques for moms. If your target audience is a group of mothers, continue reading this article and benefit from these methods for your business.
6 ways to improve your marketing to Moms
⦁ Understand the difference between generations
What we want to talk about is to compare Generation Y or Millennials with Generation Z or Zoomers. Two groups that have formed a family in the last ten years.
You will have successful marketing to the mom community when you have a plan to reach and engage with millennial moms as well as new generation Z moms. For this purpose, it is necessary to keep their differences in mind
⦁ Millennial moms:
⦁ Prefer experiences over products
⦁ Mobile pioneers
⦁ Engage with brands that share their values
⦁ Prefer Facebook and Instagram
⦁ Generation Z moms:
⦁ Focused on saving money
⦁ Mobile natives
⦁ Engage with brands that feel authentic
⦁ Prefer Instagram and Snapchat
⦁ Engage with moms – don't just sell them a product
Today’s moms don’t want to just be sold something. They don’t need a flashy ad to reassure them that a product is easy to use or make them the star of the house! They need brands that truly engage with moms.
Be real with moms. Let them know the benefits of your product and offer helpful advice on how your brand can help busy moms. Don’t hide behind marketing jargon and brand glamour. Authenticity and empathy play an effective role in creating an emotional, strong and supportive connection between your brand and moms.
⦁ Throw away the 9 to 5 mentality
Marketing to moms means thinking beyond the 9-to-5. Being a mom is a full-time gig. Whether it’s 1am feedings or Saturday morning carpooling, your brand needs to be ready to market to moms on their schedule, not yours.
What does this mean for your marketing plan?
⦁ Be mobile-first; busy moms don’t have the luxury of sitting in front of a desktop computer for hours at a time.
⦁ Test the best times to run your ads.
⦁ Create audio ads that can run either over the radio or through a digital platform like Spotify.
⦁ Create content that provides value
Of course, marketing with fun and entertaining videos and brand storytelling has its place in marketing to moms, but it shouldn’t be the core of your content marketing strategy. Instead, focus on creating content that provides value both before and after the purchase.
Before purchase – product research
We know brand owners are busy, but moms are literally busy! They don’t have time to sit down and do a lot of research before making a purchase decision. If you want to attract the moms of your target audience, create content that objectively shows how your product or brand compares to your competitors.
Give moms the useful information they need to make sure they buy, by providing a variety of charts, tables, FAQs, infographics, and other methods that summarize your research findings.
After purchase – training videos
Once a mom has purchased from you, don’t leave them hanging! All too often, moms are expected to intrinsically know everything there is about being a mom, including how to use a Diaper Genie or pro-swaddling techniques.
If you’re selling a product that’s more complicated than just putting on a t-shirt, consider creating some training videos that show how to get the most benefits out of your product or service.
⦁ Use humor
You don’t have to be serious all the time. Look for ways to inject some humor into your content and social media. This can provide your moms with a much-needed break in their day-to-day, and of course it has the added benefit of making your brand more trustworthy and authentic.
⦁ Use social networks
Most likely, your brand is present on social media. But do you use Instagram and Facebook and their features enough? Do you have a fan page that supports your brand and mission? Or do you inform your followers about the new product?
If you want to improve your brand’s social media presence, consider the following in your social media marketing efforts:
⦁ Create video content
You don’t need to create the next Oscar-winning drama, but you should identify opportunities to bring more videos to your social media if possible.
⦁ Use user – generated content
Do you know who your audience will trust more than your brand? Other moms! User-generated content is any content that is created by your audience on behalf of your brand. User – generated content tends to get more engagement and drive more conversions than a typical brand post.
⦁ Share coupons / discounts
If you’re looking to promote your social media presence with a mom group, use it as a channel to share coupons, discounts, and other promotional messages.
Not only can this help to increase your own social media audiences, but it can also help build awareness of your brand across new audiences. Moms know how to get the word out to other moms when there is a strong promotion or cost-saving opportunity. Use this all-powerful mom-to-mom network to your advantage.
It's time to get to know moms
Whether you’re a new brand looking to make an entry into the market, or you’re an established presence that has been around for decades, one thing is for sure. Moms today, aren’t your Mom’s moms. What worked for new-moms back in the 1950s, isn’t going to work today. The secret to mom-marketing success in 2023 is to be authentic, engaging, and valuable.
Idealwin is by your side to improve your marketing efforts
Idealwin provides you with the data, insights and roadmap you need to market your brand to the right audience, at the right time, with the right message. The above article was an abstract of our experiences in the field of marketing with the target group of moms.
Idealwin can provide the best possible solutions for your business by using modern methods and using expert forces in the field of marketing and marketing research.
Some of the services provided by Idealwin Company for customers:
⦁ Presenting modern solutions in the discussion of combined marketing
⦁ Targeted planning to reach the set goals in short periods of time
⦁ Implementation of new marketing strategies and methods according to your business
⦁ Performing various experiments and tests
⦁ Collecting targeted information from targeted audiences and customers
⦁ Creating and presenting practical questionnaires and surveys
⦁ Review and analyze competitors to find their strengths and weaknesses
⦁ Helping to increase the quality of products and services by providing the best analyzed methods
⦁ Help increase people’s awareness of your brand and help you become more famous
⦁ Creating various opportunities for the development of your business at the global level
If you are looking to achieve success in your business, our expert consultants are here to guide you.
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