Mystery shopping is a method used by marketing research companies and organizations that wish to measure quality of sales and service, job performance, regulatory compliance, or to gather specific information about a market or competitors, including products and services.
Mystery shopping is an efficient technique that helps to promote the efficiency of a business, and using proper tools for mystery shopping increases its effectiveness even more. Mystery shopping is a form of both qualitative and quantitative market research using professionally trained shoppers to evaluate an experience in a natural storefront or retail environment.
Many managers of different units decide to conduct their inspections anonymously or use their anonymous employees for this, but the truth is that it is better to use the help of an agency to record observations and feedback because the agency as The third eye will be able to impartially convey to you the observations and facts of the performance of your company’s units and personnel.
We use this method when you want to:
⦁ Get an Insight into Your Staff Behavior
⦁ Examine Your Competitors (services and products)
⦁ Inspect Internal Procedures
⦁ Evaluate New Products
⦁ Assess Implementation of Brand Standards
⦁ Keep Tabs on Your Competitor Merchandising Racks