Organic fruits and vegetables are primarily produced by using minimal off-farm inputs and using the production methods that restore and improve ecological balance. The organic fruits & vegetables market is one of the fastest-growing markets in the overall organic agriculture industry, owing primarily to its multiple health benefits and absence of synthetic chemicals. Certain medicinal benefits associated with organic fruits and vegetables include anti-inflammatory properties, enhanced immunity, and anti-oxidant properties.

The organic fruits & vegetables market is segmented on the basis of crop, form, end use, distribution channel, and region. Based on crop, it is categorized as organic fruits and organic vegetables. Organic vegetables are further segmented into leafy greens and vegetables. The types of organic fruits and vegetables are further categorized into their subtypes. On the basis of form, the market is segmented into fresh, powdered, frozen, and puree. Based on end use, the market is segmented as fresh consumption and food processing. The distribution channels for organic fruits and vegetables include supermarkets/hypermarkets, variety stores, and convenience stores. The market is also segmented by regions into North America, Europe, Asia-Pacific, Latin America, and Rest of the World.

Both ‘top-down’ and ‘bottom-up’ approaches were used to arrive at the market sizes and obtain the market forecast. Extensive secondary research was conducted to understand the market insights and trends, which was further validated through primary interviews.

The organic fruits & vegetables market is projected to reach about $62.97 billion by 2020, growing at a CAGR of about 9.4%, as a result of the rising awareness of the health benefits of organic fruits and vegetables among the consumers in developed regions such as Europe and North America.

To maintain a competitive edge in the organic fruits & vegetables market, the key players invest heavily on the development and launch of new products and on expansions. Leading players such as The WhiteWave Foods Company (U.S.), General Mills, Inc., (U.S.), H. J. Heinz Company (U.S.), and CSC Brands L.P. (U.S.).