Recruiting is one of the most important, and surprisingly difficult steps in conducting marketing research. It is a challenging and time consuming task that requires one to identify, contact and attract the right people to take part in a study.
Recruiting is one of the most important, and surprisingly difficult steps in conducting most qualitative (and much quantitative) market research. It is a challenging and time consuming task that requires one to identify, contact and attract the right people to take part in a study. Without the cooperation of those who are truly representative of the target market, the results of a research project will have less or no value.
For a more accurate recruitment of the statistics community, our team will perform the following actions with double sensitivity:
- By compiling and completing a screener with the target group, we find out if the person in question is really qualified to be a respondent or can she or he participate the focus group or not?
- We adequate compensation or incentives – whether online, on the phone or in person — but it adds to the expense of the project.
- We will inform all the respondents in advance of the date, day and time of the interview or session and we will inform them through an official message or email. However, despite all this, we will contact them again the day before the implementation to make sure that they will cooperate, otherwise, if the respondents are unable to participate, a replacement person will be recruited.
Since the recruitment process (especially for qualitative studies) is very difficult, costly and exhausting and requires energy, Sometimes, the best way to go about recruiting is to use a third party. If you need to recruit respondents, our team will announce its readiness to recruit.