Forecasting the trend of using different fibers in the world (year 2016)
In the current market conditions, due to the fact that the speed of development of industries and organizations has increased and the products have become very close in terms of quality, having quality is not only considered a competitive advantage, but it is one of the requirements to participate in the market competition. The textile industry is among the industries that are very competitive and very important.
In this intense competition, marketing research is used as a powerful tool to identify opportunities and challenges in this industry. With the help of this research, companies active in this industry can obtain the best marketing strategies to attract customers, increase sales and profitability. In addition, the use of technology and social networks in the marketing of this industry can help companies and reach the highest level of performance by accessing the market and the perspective of more customers.
Therefore, marketing research as an effective tool in the field of textile by using modern research methods and perhaps in some cases by using social networks can help organizations active in this field to find the best marketing strategies and achieve desired goals.
Analysis of the value chain of any industry can indicate the current situation, approaches, procedures and direction of that industry. Textile industry is considered as one of the oldest industries. In order to better analyze this field of industry, similar to all industries, it can be divided into three parts: supply chain, conversion (production) chain and finally sales chain. The most important issue in the supply chain is raw materials used in this industry.
The main inputs of this industry include synthetic and natural materials for the production of different fibers. Cotton, wool and other sources of cellulose are considered as raw materials for the production of natural fibers, and polyester or polyethylene terephthalate (PET), acrylonitrile (acrylic) and polyamide (nylon 6 and nylon 6-6) are also among the petrochemical materials used in The fields are textile industry. In a general view, it can be said that natural fibers account for 41% and synthetic fibers account for 59% of the inputs consumed in this field of industry in the world. It is predicted that in the coming years this trend will increase the share of synthetic fibers consumption. Among synthetic fibers, the growth of polyester demand for the production of various textiles is higher in comparison with other synthetic fibers.
In each of the four parts of the production chain, a part of the operation of converting the primary inputs into the final product, i.e. fabric (woven or non-woven) takes place. In the fiber production sector, the main activity is converting input resources (natural or polymer) into fiber, in the second sector, fiber is converted into yarn with the help of various processes (melt spinning, terry spinning and dry spinning). Finally, the produced yarn is converted into fabric with the help of the relevant equipment, and in the final part, dyeing and printing operations are applied on it if needed. In general, the value chain of the textile industry can be divided into three categories: producers of raw materials, producers of intermediate materials, and producers of final products.
The most important players in this industry in the world are companies from China, Taiwan, Japan and India from Asia, companies from Italy, Switzerland and Romania in Europe as well as America and Mexico. The competition of these companies is through horizontal and vertical integration as well as micro and macro investments to gain more market share.
The importance of marketing research in textile industry and it’s solutions
There are various methods of conducting marketing research in the textile industry, which can be referred to as secondary research to better understand the market and competitors, customer research, competitor research, and product research.
Also, various tools such as desk research, interviews, observation and data analysis are also used to achieve results in this industry. Considering the dynamic changes of the market and the need to know the needs of customers, market analysis is very important in this industry. By analyzing the market, companies can identify market opportunities and challenges and find appropriate strategies to compete in the market. In this industry, branding is also very important as a powerful tool to attract customers and increase sales. Branding helps companies to establish an emotional connection with the customer by using a unique name, symbol, and identifier, and as a result, gain customer credibility and trust. Marketing research is a strong arm for branding in this field. By using modern marketing research methods, organizations can easily communicate with their customers and improve and update their marketing methods. For example, by using today’s technologies, organizations can identify the best online sales channel for their products and introduce them to customers, and as a result, increase their sales and gain a larger share of the market.
In addition, marketing research solutions can be used as a tool to identify ways to attract new customers and retain old customers. The methods available in the marketing research industry are applicable in all three categories of raw material manufacturers, intermediate material manufacturers, and final product manufacturers, and there is no limitation in the implementation method for this industry.
Common marketing research solutions in textile industry
⦁ Investigating the level of satisfaction/dissatisfaction of actual customers in all three categories of raw material producers, intermediate material producers, and final product producers and investigating its causes
⦁ Examining the needs of actual and potential customers in the industry in both B2B and B2C areas and appropriate production in order to preserve resources and …
⦁ Examining the competitors and existing potentials of the industry
⦁ Forecasting the process of buying or selling products
⦁ Forecasting the amount of demand and production proportional to it
⦁ Monitoring and reviewing exhibitions, events and other industry events at domestic and foreign levels
⦁ Investigating the need, production and consumption of yarns in different types (POY, DTY, ATY, FDY, TFO, etc.)
⦁ Mysterious research solutions (Mystery Shopping)
⦁ Examining export and import statistics
⦁ Monitoring, reaching and negotiating with business partners
⦁ Market share
⦁ Channel experience surveys
⦁ Examining the point of view of actual and potential customers in the industry in both B2B and B2C areas
⦁ Branding and checking the effect of persuasive activities and…
⦁ Reviewing ads before implementation and checking the effectiveness of ads after implementation
⦁ Examining the effective factors in the selection of suppliers
At Idealween, we are fully ready to provide any assistance to organizations in textile industry using the above-mentioned common marketing research solutions in the textile industry in order to grow organizations, increase sales and market share. Achieving the needs of the target group, increasing the level of customer satisfaction in the two areas of B2B and B2C, etc.
Let’s take a step. For more information, you can contact us through the email address firstname.lastname@example.org.