A Successful Conference on Marketing Research We are happy to share with you the highlights of the Marketway conference, which was held on October 23rd at the Olympic hotel of Tehran. This conference was a great opportunity to learn from the experts and network with the peers in the field of marketing research. One of […]
Rosa Mojtahedzade, the CEO of Idealween Marketing Research, recently participated in the “Millets Cropping in Thar Desert of India and the Role of Rural Community in Sustainable Dry Ecology” international conference. The event, held in India in November 2023, brought together experts and thought leaders to explore crucial aspects of sustainable agriculture and the role […]
Today people are more informed than before with the possibility of accessing a large amount of information about the services and products they receive through applications, websites, platforms, etc.
More than 80 percent of the world’s 1.3 billion tobacco users live in low- and middle-income countries, and the highest rates of tobacco-related illness and death occur in these areas. In fact, the deviation of household expenses from basic needs such as food and shelter to tobacco is one of the factors that contribute to poverty.
In the recent years between 2015 and 2019, the plant-based butter market has grown progressively. According to FMI report, during mentioned years dairy volumes slumped by like around 300 million gallons. On the other side, the consumption of plant-based alternatives grew up by around 50 million gallons. This trend has continued post 2019 and is likely to rise through 2030.
As one of the most commonly consumed sweets in the world, chocolate is big business. And like any other business, the chocolate industry is always looking to stay ahead of the curve by understanding market trends and consumer behavior. In this article, we’ll take a look at some of the latest findings on what drives people to purchase chocolate.
Today, sports, as a multidimensional tool with side effects, has a valuable place in the economy, people’s health, spending healthy leisure time, creating social relations between people, preventing diseases, social corruption, and Moral deviations are spreading in societies.
Its nutritional value is similar to fresh tomatoes, since it’s simply the essence of tomatoes in concentrated form. Just a tablespoon of tomato paste is a good source of antioxidants and has 3 to 6 percent of your recommended daily value of iron, potassium and B vitamins.
Diary panel market research is a qualitative research method whereby a selection of respondents will be asked to keep a record of their experiences or observations over a particular period of time. This method is predominantly used in analysis of media and advertising but has also produced good results in other sectors.The participants are encouraged to record seemingly unimportant […]
China has the highest consumption of vegetables per capita in the world. Based on the data of
2017, it is estimated that daily consumption in this country is much higher than the minimum amount of the World Health Organization (WHO) recommendation.
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