Tobacco / cigarettes

More than 80 percent of the world’s 1.3 billion tobacco users live in low- and middle-income countries, and the highest rates of tobacco-related illness and death occur in these areas. In fact, the deviation of household expenses from basic needs such as food and shelter to tobacco is one of the factors that contribute to poverty.

Who loves chocholate more?

As one of the most commonly consumed sweets in the world, chocolate is big business. And like any other business, the chocolate industry is always looking to stay ahead of the curve by understanding market trends and consumer behavior. In this article, we’ll take a look at some of the latest findings on what drives people to purchase chocolate.


Diary panel market research is a qualitative research method whereby a selection of respondents will be asked to keep a record of their experiences or observations over a particular period of time. This method is predominantly used in analysis of media and advertising but has also produced good results in other sectors.The participants are encouraged to record seemingly unimportant […]